Lance Armstrong addressing guest at ‘It’s About the Bike’: A LIVESTRONG auction at Sotheby’s in New York on Nov. 1. Photo by Melanie Burford.

AUSTIN, TX–(Marketwire – November 2, 2009) – LIVESTRONG lifted $1.3 million for the global
fight opposite cancer at the one-time-only auction, “It’s About the Bike,”
at Sotheby’s in New York, NY on Sun., Nov. 1. The auction featured the
seven bikes ridden by Lance Armstrong, LIVESTRONG owner and chairman,
cancer survivor and hold up cyclist, in his 2009 quip deteriorate created
by
world-renowned artists together with Shepard Fairey, Damien Hirst, KAWS,
Yoshitomo Nara, Marc Newson and Kenny Scharf. The customized Trek Madone
with a pleasing form of genuine butterflies by Hirst garnered the tip bid
at $500,000. In serve to supports lifted by the bikes, $25,000 was raised
from particular donations by auction guests. Sotheby’s Chairman of North
and South America, Jamie Niven, served as auctioneer.

“Parting with these bikes was not easy for me. I have a convention of
keeping any of the bikes I race,” pronounced Armstrong. “But when I satisfied I
could move together 3 of my passions — art, cycling and philanthropy
– all in the name of LIVESTRONG, it was a scapegoat I was peaceful to
make.”

“This auction exceeded the expectations and we owe an huge debt of
gratitude to the artists, the partners Sotheby’s and Trek, and the generous
bidders,” pronounced Armstrong. “As a outcome of the supports raised, we’ll be able
to set up on the successes of the tellurian LIVESTRONG transformation and continue
our route on fire efforts around the universe to revoke the weight of cancer.”

This plan was finished probable by Trek Bikes, which has a abounding convention of
partnering with Armstrong to outfit him with custom-painted bikes, starting
with the “Sabreline” Project One bike he rode during the 2002 Tour de
France. For the rest of his career — and even after early early retirement –
Armstrong has ridden Project One detailed bikes. Upon announcing his return
to veteran cycling in Sep 2009, the Trek Creative Group
immediately began operative on a brand brand brand brand brand brand new set of custom-painted bikes for
Armstrong.

During a review with Trek’s President John Burke, Armstrong discussed
the significance of the
LIVESTRONG Global Cancer Campaign, his foundation’s beginning to address
the tellurian cancer burden, and his enterprise to couple the most appropriate contemporary
artists operative now with Trek in an bid to lift recognition and
generate supports to good LIVESTRONG. Trek responded by on condition which each
selected artist with conference to report phony possibilities
based on Trek’s custom-formulated coatings. The artists were briefed on
traditional paint and airbrush techniques as good as masking and decal
options in sequence to collect the methods most appropriate matched for any design. Each
bicycle was singly rubbed — a little frames were flashy particularly with
paint, a little compulsory endless decal work, whilst others hybridized
production techniques and pushed the pouch of cultured probability on a
bicycle. The finish formula verbalise for themselves: pleasing bikes with a
mission.

THE BIKES

Shepard Fairey ($110,000)

“I think a lot of people do not think which most about how to investigate and
prevent diseases until they start them without delay and by which time, it can
be as good late. Lance is a good e.g. of someone who has strike cancer,
gone on to do good things and had a sure perspective about it throughout.
Creating a bike for him this year to worsen recognition for his LIVESTRONG
mission and anti-cancer Stages art show which I additionally participated in was
just a small approach I could be a partial of which fight.”

Fairey might be most appropriate good good known these days for his emblematic Barack Obama “Hope”
poster, but in 1989 he kicked off a tellurian travel art materialisation when he
began his OBEY plaque debate whilst still a tyro at the Rhode Island
School of Design. That seminal debate has given spawned a shining and
multifaceted career. A nascent excellent artist represented by the prestigious
Deitch Projects art studio in NYC, Fairey still manages to find time for a
hugely successful striking settlement career with his association Studio One. As if
that weren’t enough, Fairey additionally presides over one of the most important
young streetwear companies, OBEY Clothing, and contributes his art and
designs pro-bono to a innumerable of charities, similar to LIVESTRONG, in a personal
effort to serve overpass the worlds of art and philanthropy. For
Armstrong’s spin in the 2009 Giro d’Italia — a initial for the newly
‘unretired’ Texan — Shepard commemorated the cyclist’s impassioned dedication
to the cancer goal by formulating a customized Trek Madone in the
now-iconic yellow and black LIVESTRONG colorway. To compensate loyalty to the
legendary story of the foe in the 100th year, Fairey wrapped the bike
and Bontrager rims in an form of perplexing rope patterns reminiscent
of the exemplary architectural sum found via Italy, interwoven
with his own decidedly complicated OBEY imagery.

Damien Hirst ($500,000)

“Lance is an impulse to most people on most levels. Bono first
approached me about the bike and described Lance to me as ‘the greatest
sportsman the universe has ever good good known after Ali!’ It was a good opportunity
to work with someone I admire and emanate the bike — something I’ve never
done before. The technical problems were immense, as I longed for to make make make use of of of real
butterflies and not usually cinema of butterflies, given I longed for it to
shimmer when the light catches it similar to usually genuine butterflies do, and we
were perplexing not to supplement any additional weight to the bike. Doing something crazy
like this is in conclusion about travel and not simply transport, and
what Lance does when he rides it is the same thing. I think Lance loves
it!”

World-renowned fomenter Hirst has managed to reconstitute the face of the
modern art universe in his own image, and on his own terms. Rising to
prominence in England in the 1990s as partial of the art organisation dubbed the YBAs
(“Young British Artists”), Hirst subsequently went on to salary a carefully
calculated shock-and-awe debate the likes of which the art studio universe had
never prior to seen. The Physical Impossibility of Death in the Mind of
Someone Living — the shark tank work which has turn his greatest visual
legacy — pennyless brand brand brand brand brand brand new belligerent for Hirst, who has one after another to make make make use of of of genuine animal
remains in his work to good and surpassing outcome ever since. Among the most
popular of these pieces have been those imitative hulk exemplary stained-glass
windows stoical wholly of the metallic-colored bodies of once living
butterflies. In late 2008, the reigning art star set a brand brand brand brand brand brand new jot down when his
solo auction of brand brand brand brand brand brand new works, in approach partnership with Sotheby’s, raised
nearly $200 million in a two-day sale in London.

To assistance give Armstrong an additional progress opposite the finish line in this year’s
Tour de France, Hirst customized a Trek Madone with a pleasing form of
real butterflies from the await down to the Bontrager rims, which additionally bear
a repeating settlement of the fragile creatures. Eschewing the traditional
LIVESTRONG yellow in preference of splendid intolerable pinkish logos all around, Hirst
brings even some-more courtesy to the means in a color intrigue which can be
easily review at scarcely any stretch (or speed).

KAWS ($160,000)

“As an artist who continually designs blurb products as an prolongation of
my excellent art, formulating a law bike for Lance to float was an incredible
opportunity. My settlement was an try to respect the classical paint schemes of
vintage racing bikes whilst concurrently incorporating my personal visual
vocabulary. I was usually as astounded as any one to see Lance pile-up on my
bike in the Vuelta Castilla y Leon, but I think his liberation afterwards
proves how dynamic he is to win — as a foe horse and cancer warrior –
under any circumstances.”

Cutting his teeth you do art on the streets of NYC in the 1990s underneath the
enigmatic moniker KAWS, Brian Donnelly strike inventive paydirt when he began a
now-legendary array of interventionist open artworks on the advertising
posters of the train shelters of SoHo. In a gloriously pleasing critique of
otherwise empty conform and ubiquitous cocktail enlightenment advertising, KAWS inserted
himself in to the landscape of pouty, antagonistic models by covering their
faces in his now-trademark kaleidoscopic XX-eyed skull and crossbones. The
result gave bieing born to a elementary but right away deeply iconic striking denunciation that
has crossed over in to the universe of product settlement for his personal brand
Original Fake, which the artist approaches with a indeed fetishistic zeal.
Having worked collaboratively with a little of the greatest brands in the world,
KAWS uses striking cues to move right away identifiable tenure to
everyday objects in a approach couple of alternative artists have done. To celebrate
Armstrong’s appearance in the 2009 Milan-Sanremo race, KAWS embraced a
classic paint intrigue for Armstrong’s “daily driver” Trek Madone, adding the
distinctly Pop hold of his own repeated teeth settlement on the await and
wheels. The wheels right away became dual hulk mouths, transforming
Armstrong’s bike in to a fierce, road-gobbling animation character. While the
bike served him good during this race, it would go down for the count
shortly after when Armstrong finished the warn last-minute preference to run
the Vuelta Castilla y Leon race, where he soon crashed and fractured
his clavicle. Since then, KAWS’ pleasing float has been affectionately
dubbed The Widowmaker.

Yoshitomo Nara ($200,000)

“I put the difference ‘Never dont think about your beginner’s spirit!’ not usually for Lance,
but for myself and everyone.”

One of Japan’s most successful complicated art stars, Nara creates deceptively
simple images of young kids whose presumably lovable appearance mostly belies more
dark and brooding motivations. A deeply spooky song fan, Nara’s hardcore
rock ‘n’ hurl perspective in a little approach permeates all his work. This essential
punk suggestion infuses his imagery with tangible appetite and colourful dimension.
To compensate loyalty to Armstrong’s renewed racing career, Nara detailed this
Trek TTX bike for the Jul 23rd Annecy time trials with a animation pattern of
children wearing fighting gloves and piloting UFOs, along with LIVESTRONG
written in bubbly clouded cover lettering. In a personal gesture, Nara also
included a relocating inspirational summary handwritten opposite the tip blood vessel of
the bike’s frame, manifest usually when Armstrong’s conduct is low in an
aerodynamic tuck: “Never Forget Your Beginner’s Spirit.”

Marc Newson ($110,000)

“The total judgment is about transformation and how sure graphics shift with
motion. I was inspired
by old jot down players which had stroboscopic timing devices. When filmed
moving, the behind circle should
appear to be static.”

Born in Sydney, Australia in 1963, and formed in London, Newson is a
revolutionary engineer whose work in the fields of aerospace, furniture,
product, jewelry, interior and car settlement have warranted him countless
accolades from the settlement community. He counts companies similar to Nike, Ford,
Dom Pérignon, Cappellini, Qantas, Samsonite and Jaeger Le Coultre between his
A-list clientele, and Newson’s right away iconic Lockheed Lounge stays the most
expensive square of seat ever sole at auction. In 2005, he was selected
as one of Time magazine’s 100 most successful people. In 2007, he
completed the cabin settlement for Spaceplane, a underling orbital booster to be
produced by EADS Astrium, scheduled to take passengers in to space beginning
in 2012. His work is enclosed in the permanent collections of the Museum of
Modern Art in New York, London’s Design Museum, Musée inhabitant d’Art
moderne-Centre Georges Pompidou and the Vitra Design Museum. He is
represented by Gagosian Gallery. As his initial run on the Tour de France
after timid from veteran racing 3 years ago, 2009′s opening
time hearing was one of the most high-profile moments in Lance’s historic
comeback and one reasonably commemorated by Newson’s striking treatment
of his Trek TTX. Featuring pointed prosaic black paint equivalent by glossy
contrast sum together with Newson’s stroboscopic behind circle settlement that
appears to beat as it spins, the bike brought a brand brand brand brand brand brand new turn of design
sophistication to the most mythological cycling eventuality in the universe while
simultaneously drifting the dwindle of cancer recognition in LIVESTRONG yellow.

Kenny Scharf ($45,000)

“I hold in Lance Armstrong and the integrity he enthuses. I find
that incredibly inspiring. I am a bike enthusiast. I float all over NYC and
I think the destiny to a improved city is minimal cars and maximal bikes. I
feel Lance Armstrong’s integrity and impulse can assistance quarrel cancer
and I goal my settlement can be a partial of which spirit.”

A loyal vital Pop Art legend, Scharf is one of the couple of superfluous masters of
the strange form still operative at the rise of his powers, with an
imagination and expostulate which stays undiminished. Scharf initial gained
renown between the fruitful East Village art village of the 1980s,
exhibiting his neon-emblazoned functions with contemporaries such as Keith
Haring and Jean-Michel Basquiat and building a proto-Pop wall scrawl style
at the pleasing emergence of the medium. A colonize in the now-commonplace
intersection of excellent art and commerce, Scharf non-stop his mythological product
outpost, the Scharf Shack, at a time when you do so was staking explain to a
truly brand brand brand brand brand brand new crossover frontier. Alongside Keith Haring’s Pop Shop, the
Scharf Shack laid the grounds for the art-for-the-masses model
popularized by new artists such as KAWS and Takashi Murakami. To
commemorate Armstrong’s run in the centennial book of the Giro d’Italia,
Scharf remade Armstrong’s already unconventional Trek TTX time hearing bike
into a space roving machine, emblazoned with a margin of stars and
planets and speeding red and blue comet characters tarnishing opposite the
frame and wheels. Scharf’s skeleton to supplement a Hyperdrive engine unfortunately
clashed with UCI regulations, but Armstrong’s leg energy valid some-more than
sufficient to propel this astronomical float to the podium.

California 1274 “STOLEN BIKE” ($130,000)

Armstrong’s lapse to veteran cycling in await of LIVESTRONG merited
the origination of dual really special bikes. Designed by Trek for foe in
his initial ever Tour of California foe in February, Armstrong’s identical tiwn custom
“1274/27.5″ Madone 6.9 and TTX 9.9 SSL cycles were written to be messaging
machines as good as highway warriors. The array 1274 signifies the array of
days Armstrong was in early early retirement following his last (and seventh) Tour de
France feat in 2005. During this time, scarcely 27.5 million people
worldwide died from cancer. It’s a all unsuitable statistic that
ultimately stirred Armstrong to get behind on the bike to lift the yellow
flag of cancer recognition on a heightened tellurian scale. Graphically, the
bikes have been functions of art, and paint the apex of Trek’s aesthetic
engineering. The particular paint schemes were written inside of the Trek
creative team, and detailed in their state-of-the-art Waterloo, Wisconsin
facility regulating no decals. Using a formidable array of paint masks, each
letter, trademark and settlement component was masked to size, detailed and then
covered for the subsequent covering in a perfected 40-hour process. If the TTX
seems familiar, that’s given it’s now the most important bike in the
world. On Feb 15, 2009 it was stolen from Armstrong’s equipment
trailer in Sacramento after the run in the Tour of California prologue.
Though it was recovered by military before long following in time for make make make use of of of by
Lance in the time hearing (the dual thieves were fast held and
prosecuted), an evident deputy was released by Trek as much-needed
backup. On it was detailed the fable “Ride this one similar to YOU stole it.”

About LIVESTRONG

At LIVESTRONG, we quarrel for the twenty-eight million people around the universe living
with cancer today. There can be — and should be — hold up after cancer for
more people. That’s because we flog in at the impulse of diagnosis, giving
people the resources and await they need to quarrel cancer head-on. We find
innovative ways to lift awareness, account investigate and finish the tarnish about
cancer which most survivors face. We bond people and communities to drive
social change, and we call for state, inhabitant and universe leaders to help
fight this disease. Anyone anywhere can stick on the quarrel opposite cancer. Join
us at www.LIVESTRONG.org.

About Sotheby’s

Sotheby’s is a tellurian association which engages in art auction, in isolation sales
and art-related financing activities. The Company operates in 40
countries, with principal salesrooms located in New York, London, Hong Kong
and Paris. The Company additionally continually conducts auctions in 6 other
salesrooms around the world. Sotheby’s is listed on the New York Stock
Exchange underneath the pitch BID.

About Trek Bicycle

Trek Bicycle is a tellurian personality in the settlement and make of bicycles
and bicycling-related products and accessories. From Tour de France-winning
road bikes to tricycles written to deliver the subsequent era of riders
to the possibilities of pedal-power, Trek has a bike for scarcely every
rider. More than a bike company, Trek is committed to violation down the
barriers which forestall people from regulating bicycles some-more mostly for daily
transportation, distraction and inspiration, desiring which the bicycle can
be a elementary resolution to most of the world’s greatest problems, including
obesity, trade overload and meridian change.

admin Financial, General alerts, Financial, news